Connectivity and sustainability, keys to the transport of the future

The Movin'On congress confirms its status as a benchmark in the field of mobility in its second edition

         The technological revolution is transforming the world at lightning speed. Scenarios that seemed typical of science fiction are now a reality. It happens in all areas, also in transport, subject to a deep mutation not only in the models but in what concerns its very conception. If a few years ago everything revolved around the ownership of vehicles, today other forms of business are imposed, such as car-sharing or rent for days, hours and even minutes of cars with which to meet the demands of Customers who need customized solutions.


The electric car is fully established and gains support within a market that progressively moves towards decarbonization, automation and connectivity, as evidenced in the second Movin'On mobility conference , sponsored by Michelin and held in the Canadian city of Montreal between May 30 and June 1.

           Three days in which more than 5,000 professionals from different sectors had the opportunity to confront their opinions on the challenges of transport in a future in which, as commissioned to recall the president of Michelin, Jean-Dominique Senard, "70% of the world's population will live in the cities", which will entail enormous challenges in the field of mobility. The sustainability of the system will oblige to undertake profound changes and for this, as stressed by Senard, collaboration between companies and institutions will be essential. "There is no country in the world where the combination between the public and private sectors is not the way to advance mobility," said the leader of the French multinational, which next year will hand over the witness to Florent Menegaux, current CEO of the company.

A capital alliance when it comes to establishing the regulations that will govern a sector that continues to keep in mind the objectives set at the COP21 Paris climate summit , despite the fact that the United States did not set them aside. "Together we can do great things. At Michelin, we created transport initiatives, but the problem we have is to execute those initiatives, "said Senard.


With this commitment to the environment, it is part of the ambitious plan presented by Michelin with the aim that within 30 years 80% of its tires are made of sustainable materials and that one hundred percent of the tires are recycled, compared to 50 % where the current tire recovery rate is located worldwide.

Information in the cloud
Along with sustainability, another of the transport axes of the future is connectivity. The vehicles incorporate more and more elements designed to offer the driver as complete information as possible when traveling. A trend that will worsen in the coming years and that will reach all the components of the car, including tires.